Thanks to Lemon Tree Marketing for putting this site together. I like the videos and hearing credit union executives’ opinions about not just this year but the upcoming decade. Credit unions that commit to marketing and a true differentiation strategy are going to be the ones that survive. Now is the time to take some marketing and strategic risks instead of curling up into a ball. Don’t let the financial strain impact your marketing ideas and commitment.
So true, Mark! As a long-time credit union marketer and speaker, you hit it on the head that this is a good time to be more aggressive. “Think Huge,” right?!
Credit unions will have to learn how to thrive not just survive without corporate credit unions like we have for 80 years. State credit union leagues will have to divorce themselves from corporate credit unions and never sleep in the same bed with them again. They must provide credit unions with the best alternatives. Also, a massive effort must be started to put people who steal one’s identity and fraud immediately behind bars.
Appreciate your comments about the changing landscape in “Credit Union Land!” Seeing the demise of the original corporate network puts more pressure on exec teams to find new alliances for correspondent services, overnight investments and other capapbilities once served well by corporates. Plus, the added issues of unemployment, easy access to technology, and a down economy makes the fraud element even more important to contain. Thanks for contributing…
What a great site and very interesting to gain all the executive perspectives from various regions of the country. Just tweeted this out to all my followers! Thanks for sharing!
Thanks, Ondine! Love to have your thoughts on the changing credit card industry and the opportunities for credit unions..much like your http://www.creditcardconnection.org!
Thanks to Lemon Tree Marketing for putting this site together. I like the videos and hearing credit union executives’ opinions about not just this year but the upcoming decade. Credit unions that commit to marketing and a true differentiation strategy are going to be the ones that survive. Now is the time to take some marketing and strategic risks instead of curling up into a ball. Don’t let the financial strain impact your marketing ideas and commitment.
So true, Mark! As a long-time credit union marketer and speaker, you hit it on the head that this is a good time to be more aggressive. “Think Huge,” right?!
Thanks!
FANTASTIC SITE AND GREAT IDEA!!!
Thanks, Daniel! Like to hear your thoughts about the future opportunities for CUs especially within the mortgage lending arena.
Credit unions will have to learn how to thrive not just survive without corporate credit unions like we have for 80 years. State credit union leagues will have to divorce themselves from corporate credit unions and never sleep in the same bed with them again. They must provide credit unions with the best alternatives. Also, a massive effort must be started to put people who steal one’s identity and fraud immediately behind bars.
Appreciate your comments about the changing landscape in “Credit Union Land!” Seeing the demise of the original corporate network puts more pressure on exec teams to find new alliances for correspondent services, overnight investments and other capapbilities once served well by corporates. Plus, the added issues of unemployment, easy access to technology, and a down economy makes the fraud element even more important to contain. Thanks for contributing…
What a great site and very interesting to gain all the executive perspectives from various regions of the country. Just tweeted this out to all my followers! Thanks for sharing!
Thanks, Ondine! Love to have your thoughts on the changing credit card industry and the opportunities for credit unions..much like your http://www.creditcardconnection.org!